Unlike the meat light, which flamboyant is anatomical design – some versions are even formed to resemble the crosses of individual pornstars – the eggs are downright discreet. “It looks like a nice technical product, even if it is not that technical. And it seems almost asexual, “says Lieberman. She thinks the eggs look like what Apple could release if it ever came to the market for sex toys.
Tenga says that all these choices are intentional: approachable aesthetics has always been an important part of the company's profession. “For many people, the eggs were the first time they saw a sex toy that did not look like a sex toy,” says Andreas Nishio, a long -term employee of Tenga.
“Many people still have a feeling that sex toys are embarrassing or dirty. But this is a cute small egg. It is much easier for them to pick up. “
Tenga now regards itself more than anything as a lifestyle company, with a focus on wellness. In Japan, the range of merchandise includes a whole specialties line from Streetwear, and the Tokyo store flagship is located in the luxury store in Ginza instead of neighborhoods that are usually associated with sex shops and girl cafés such as Akihabara.
At this specific moment, the non -threatening and ambiguous appearance of Tenga's eggs can make them even more attractive in countries such as the United States that quickly become more conservative. In Texas, for example, there is currently an attempt to introduce legislation that would make it illegal to sell sex toys in drugstores.
It is part of a wider push to ban or suppress sexual expression. “If you have a masturbation sleeve that looks like an egg and that can be sold plausible if, say, a stress relief ball,” says Lieberman, “in an increasingly anti-sex-American society, this product would enable this product to exist in more places “
