But for now the big push with the upcoming launch with target, and so far existing collectors are curious.
A sampling of the first series of records.
Credit: Chris Foresman
“I absolutely love these 4-inch records,” Christina Stroven, an avid record collector from Arkansas, told Ars. “I think they will be super fun to collect and bring all the nostalgia of the Cassette -Singles from the 80s and 90s,” she said, noticed that she already has more than 1500 records in her collection.
“It is nice to have a different size that still works on my turntable. I will definitely 'pick up the Alessia cara'/'scars for your beautiful' single 'single and the rolling stones and Kasey Musgraves, too.' Said Stroven.
“I have already ordered two small vinyl records,” said Fred Whitacre JR, a teacher, drummer and record collector from Warren, Ohio. “But I don't think it's something I'm going to dive very much. I always like it when vinyl press tries something new, but for me I probably stay with LPS and 45s.”
For small vinyl this is actually just the beginning. “This launch is driven by Target,” Kohler noted. “It is mainly because of my background in the toy industry. When I spoke with the management team at Target, they said,” You know, let's try to do something here, and we will help organize the labels. “
Target already has relationships with large record labels, which the company has delivered exclusive album variants in the past. “Really, deliver the labels that the target requires, and we deliver the labels,” said Kohler.
And all this is to help set up small vinyl as a standard format. “We just wanted to get the ball rolling and ensuring that this is a success,” Kohler added. “We were contacted by Barnes and Noble, and Walmart and Best Buy, and other retailers. But Target jumped in with both feet.”
