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The fight against labeling long -term streaming rental as “purchases” that you “buy”

    Words have meaning. Correct word selection is an integral part of strong communication, whether it is about passing on someone's feelings to another or explaining the conditions of a deal, agreement or transaction.

    Language can be confusing, but usually when something is available to 'buy', the property of that good or access to that service is offered in exchange for money. However, that is not really the case when it comes to digital content.

    Streaming services such as Amazon Prime Video often offer customers the options to 'rent' digital content for a few days or to 'buy' it. Some may think that choosing “buying” means that they can view the content indefinitely. But these purchases are actually only long-term permits to view the content as long as the streaming service has the right to distribute these-what can be years, months or days after the transaction.

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