Sydney SEENEYS New American Eagle campaign, which promotes jeans to support survivors of domestic violence, has caused a play for his suggestive tone.
Some critics claim that it survives a serious cause. Despite controversy, however, fans have defended the actress and the campaign, with some who prizes for 'ending advertisements.
In the meantime, managers are reportedly calling Sydney Sweeney their greatest cooperation so far, but bet that her star force can breathe new life into the sale and position the American eagle under trending “meme shares”.
Sydney Sweeney's 'Great Jeans' campaign for American Eagle
Xavier Collin/Image Press Agency/Mega
Sbeeney is confronted with criticism of her new American Eagle campaign, which, despite the aim of supporting survivors of domestic violence, has been labeled by some viewers 'Tone deaf' because they are 'everything about her breasts'.
The 27-year-old “Euphoria“ Star recently launched a new initiative with the fashion brand entitled “Sydney Sweeney has great jeans.”
The campaign contains a denim line designed by Sweeney, with 100% of the purchase price of the Sydney Jean, priced at almost $ 89.95, which goes directly to Crisis Text Line, a good cause that offers confidential mental health care to victims of domestic violence.
A butterfly motif is on the back of the jeans and symbolizes “domestic violence consciousness, which Sydney is passionate about”.
However, one promotional video led to a special recoil. In the clip, Sweeney jokes that her “genes” are responsible for her body, while the camera turns to her chest.
She then says brutally: “Hey! Eyen here,” before they laugh.
The American Eagle campaign of the actress divides viewers: is it an empowering message or 'tone-deaf' marketing?
Although the American Eagle campaign from Sweeney is praised for its charity intention – the proceeds to a support organization for domestic violence, it has also called for a significant recoil for its implementation.
Critics claim that the tone of the campaign, in particular the focus on the body of Sweeney, undermines the severity of the cause. Many viewers felt that the advertisement gave priority to sexual attraction over content, with one viral post on X asking: “Is this really the advertisement they devised to raise money for a domestic violence organization?”
Another person noted: “If someone who used and has also registered for this organization, this is so disgusting deaf.”
One X user raged, “launching jeans in the hope of fighting domestic violence and then immediately making the campaign about the T-TS of a woman is the most R-tarded, gross marketing decision. Your people raise whole legions of brain maggots, oh my god,” a user raged.
Some Netizens defended the advertisement of Sydney Sweeney for killing 'Woke Advertising'
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Despite the criticism, Sweeney still had online supporters. A fan on x wrote: “Woke advertising is dead. Sydney Sweeney killed it.”
Another defended her against the recoil and stated: “I have never seen so many people who actively try to hate a woman who enjoys her run and career. B-tches hate.”
A third person wrote: “I love her and think these advertisements are great, but nobody passes the American Eagle Jeans. They don't last.”
Another said: “This is genius. She takes it. American Icon Eric,” while a fifth person joked: “American Eagle Stock at the point to step through the roof.”
The actress stimulates American Eagle Stock as brand betting on star power in the midst of 'Meme Stock' Buzz
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Since the news about the Sweeney cooperation broke, the wrestling shares of American Eagle saw a remarkable boost, reportedly climb more than 10% on Thursday. Despite this increase, the share will continue to fall nearly 40% in the past year.
Some market analysts suggest that the peak could place the American eagle between so-called “meme shares”, companies whose ratings are strongly influenced by online hype instead of traditional financial statistics.
“As soon as a share falls under the 'meme' category, the price movements can be violent and volatile, so it is certainly not for everyone,” said Bret Kenwell, an American investment analyst at Etoro, in an earlier statement to the Daily mail. “Having can lead to them being burned.”
Nevertheless, American Eagle gambles on Sweeney's Star Power to turn things around.
“With Sydney Sweeney Front and Center she brings the allure,” said business chairman Jennifer Foyle. “We add the flawless wardrobe for the winning combination of convenience, attitude and a little disaster.”
American Eagle shifts strategy with Sydney Sweeney as a solo campaign star: 'Our grade get yet'
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The campaign comes when American Eagle shifts its marketing strategy by concentrating on a single celebrity, Sweeney, a departure of his usual approach to several public figures in its campaigns.
Craig Brommers, the Chief Marketing Officer of the brand, described the move as a milestone.
SEENEY is “the biggest storage in the history of our brand,” he said Modern retail. “We had a lot of successful working with multiple talent in one season, so it's not as if that recipe is dead.”
He added that as soon as Sweeney showed an interest, the team recognized it as a rare opportunity.
“There are only a few celebrities who have the cachet to be the face of a double gender brand, and Sbeeney is one of them,” he said. “When she was the idea of working with us, I am that this is a special, unique moment, and it must feel that way.”
