In the meantime, TVs are not watched as they used to be. Social media and YouTube have used to younger target groups used to low-budget, short videos, including videos that summarize events from the full original series and films. Viral video culture has influenced streaming and TV viewing, where youtube consistently dominates streaming time in the US and this week reveals that TVs are the primary device that is used to view YouTube. Companies that want to benefit from these trends can find less interest in original, high -budget script productions.
The wonderfully weird danger
Streaming opened the door for many shows and films to thrive that would probably not have been made or had a lot of visibility due to traditional distribution means. Of the wonderfully weird like The Oa And Big mouthto experimental projects such as Black Mirror: Bandersnatchto shows from abroad, such as Squid gameand programs that did not survive on network -tv, such as Futurama, Streaming led to more diverse availability of content and surprise hits than what many found on TV broadcast.
If streaming services are more specific about original content, the result could be that subscribers miss more of the artistic, unique and bizarre projects that feel so exciting in the beginning. For example, Paramount said in 2024 that a reduced programming budget would mean less local language content in foreign markets and more focus on domestic hits with global attraction.
Green van Carnegie Mellon University agreed that stricter budgets could possibly lead to “less diverse stories available.”
“What is needed for a new, unproven storyteller (writer) to break through without as many opportunities as possible? Instead, more emphasis can be placed on external license content, and perhaps some makers will be attracted to larger controls of some of the larger streamers, “he added.
Elizabeth Parks, President and CMO at Parks Associates, a research agency aimed at IoT, Consumer Electronics and Entertainment, noted that “many platforms shift the focus to making content instead of newly composed, must-watch originals”, who a “” Can create “more fragmented, less compelling viewer experience with decreasing differentiation between platforms. “
