After a very volatile 2024, the market for electric vehicles has not been stabilized so far in 2025. The lack of focus of the current US Presidential Administration on clean energy has led to a questionable prospect for industry.
Once the most promising startup of the sector, Rivianus ((Revenge)) is trapped in the grip of a complicated economy and is confronted with consistent challenges while it is struggling to compete with Tesla ((Tsla)) . The electric trucks and SUVs remain popular with the company's fan base, but that has not been enough to stimulate healthy stock growth.
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When Thestreet 'S James Ochoa reports, Rivian CEO RJ Scaringe has recently tried to copy the tactic of Musk as a means to generate enthusiasm for his new EV models among fans, but it might be too late. However, the company has made it clear that it is not only not aimed at cars.
Rivian is investigating a new transport area, one that most people probably didn't see.
In an industry dominated by Tesla, consistent acceptance is a key to success for every startup. Staying competitive with a company whose resources and reaching everyone can be reached is daunting.
However, Rivian seems to take the opportunity to do, or at least make a remarkable effort. The EV-startup has announced that it will split a startup that is also called, which works in the micro-mobility space and will produce a variety of small, lightweight electric vehicles.
Related: Analysts agree not to agree with Rivian's “Empty” 2025
The most shocking aspect of this news is likely that Rivian is aimed at a market like micromobility, an industry that is really synonymous with failure. Only a few years ago American cities were filled with electric scooters from companies such as Bird and Lime that were accessible with just a few clicks of mobile phones.
However, this whim would prove to be extremely short -lived, because this new means of transport turned out to be untenable as a business model. Years later, most of the industry crumbled, including Bird, once the largest e-scooter provider in the country with a rating of $ 2.5 billion, which applied for bankruptcy in December 2023.
The decline of the industry is well represented by the fact that the company called Micromobility.com, formerly Helbiz, was removed from the Nasdaq in 2023 after it has not been traded above the $ 1 threshold per share.
Rivian, however, seems to be confident in the prospects of also, even in a market with a very questionable history. Eclipse Ventures seems to share this vision: it has just invested $ 105 million in the startup.
