Skip to content

Nestle to concentrate on core activities again, says CEO Freixe

    Story: Swiss food giant Nestle will re -concentrate on its core activities after diversification in different types of products “weakened the material” of the company.

    :: File

    According to his boss Laurent Freixe, that is taken over the company in September.

    He said the Financial Times that straying segments such as health supplements meant that his core brands in coffee, petcare and food were neglected.

    He said he only saw merits to close the group's portfolio in places where Nestle was unable to win.

    In another interview earlier this week, Friexe revealed that Nestle, owner of brands such as Nescafe and Kitkat, is recovering the market share in the US

    That is despite concerns about the impact of the trade rates of President Donald Trump …

    … and American consumers feel restless due to a delay in the economy.

    Leading with an attitude that “mergers and acquisitions are not the strategy”, Friexe Nestle noticed as “On the right track”.