In response to the end of the White Label program, a Reddit user said that their organization spent 300,000 pounds (about $ 402,500) per year on licenses via a VMware White-Label partner, said:
I now have 6 months to design / purchase / build / build / build a new virtualization platform for Multi -Regio -Regio -Service Provider to support millions of income and another 12 months to migrate all our VMware customers.
I'm just surprised.
In a statement at the register, Broadcom CSPs encouraged those of the VMware channel to work with authorized partners to “ensure a smooth transition for customers who want to extend a service at the end of their current term”, but it did not offer incentives or resources.
“Stronger version”
News from Extra Partner Cuts follows last month of VMware Cloud Foundation (VCF) 9.0. The blog post of VMWare Partner Interactive stated that Broadcom is playing its CSP partner program in relation to VCF 9.0, of which it said: “Set a small number [of] Hyperscale private cloud platforms in every region. “
In a statement to the register in which the changes were explained, Broadcom said:
Broadcom's strategy since the closing of the VMware acquisition has been to stimulate simplification, consistency and innovation in the VMware, goes to the market ecosystem, including VMware Cloud Service Providers (VCSPS).
Recent changes to this ecosystem are consistent with this strategy. Broadcom focuses more and goes deeper with the VCSPs who have demonstrated that their cloud services are built on VMware. This allows us to deliver more value, stronger version and a more streamlined experience for the VMware customers from Broadcom of all sizes and to enable a really competitive range of the hyperscalers through our CSPs.
Broadcom did not shared how many partners it dropped through earlier VMware channel changes. Last month, the members of the lowest layer of the VMware wider seller cut and claimed that most affected partners were inactive.
When Broadcom dropped those resellers last month, there was concern that her partner reductions were too extreme. At the time, for example, Gartner VP analyst Michael Warrilow told the register: “Broadcom seems to destroy the intention of what one of the most successful partner ecosystems in the industry was.” Sumit Bhatia, co-author of the book Navigating by VMware unrest in the Broadcom eraArs Technica told that he expected the partner to lead to higher prices for VMware customers.
While Broadcom continues to chase away on the remaining partner base of VMware, the effects of a smaller partner program become more difficult to ignore, especially for small to medium -sized companies. The change corresponds to the perception that Broadcom is particularly interested in carrying out VMware activities with large customers, despite repeated claims that the VMware changes will benefit 'customers of all sizes'.
