He was a copywriter and in 1972, together with a partner, he came up with the slogans: “Try it, you'll like it” and “I can't believe I ate the whole thing.” Sales soon took off.
He was a copywriter and in 1972, together with a partner, he came up with the slogans: “Try it, you'll like it” and “I can't believe I ate the whole thing.” Sales soon took off.
