Expert Claims Dealers Are Desperate - Here Is The Reality

Left: Man in his car under caption Reading "Caring are crowded ... The crash is here. Right: Lisbon, Portugal on October 20, 2024, Stellantis dealer in Sacavem, Portugal, with various car fires, including Peugeot, Citroen, Opel, Fiat, Alfa Romeo, Abarth and Jeep. — @the1mr_gratitude/Tiktok Odecam/Shutterstock

A viral Tiktok video has speculation that the American car market is on its way to a crash.

Brandon (@The1MR_Gratitude), who regularly shares financial and life advice with its 376,000 followers, claims dealer reports overcrowded with unsold cars, the financing percentages are unusually low and buyers can score discounts that can score at 40%.

But while his video quickly spread over Tiktok and X, experts and everyday commentators remain divided, so that the question raises whether these are real warning signals or just another case of viral financial anxiety.

In his recent trending video, Brandon, who claims to “work with dealers throughout the country”, 460,000 viewers what he thinks are the most important signs that a caricadecrash is underway.

Firstly, he explained that the plots of the car dealer are overcrowded throughout the country because cars do not sell, which indicates the largest decrease in at least 5 years. “They are on on average more than 120 days on lots and we have not seen that since pre-covid,” he clarified.

Secondly, he further explained that manufacturers now offered 0 to 2% financing to cars – another record amount since Covid. He then insisted on his viewers to check Auto -Ogegregiged locations, such as car guroes and car edge, to see how long cars were not on plots and use this to negotiate discounts of up to 40%.

“That way when you go to the dealer, you can call them on their BS,” he concluded.

Commentators were divided into their answers, with many who expressed disbelief about the Takes of Brandon.

“Which crash? They ask 50 to 60 thousand for a tacoma,” wrote Eskimoinohio.

“Maybe overflows, but the prices are not going to fall,” someone else added.

Others indicated that the costs of living was so high that even thinking about buying a more basic car was excluded – and even those who could afford it would not do it on finances.

“PPL cannot afford food and electricity, much less new cars,” said Reddogforge.

The discourse continued on X, where a repost of Brandon's video from September 24, 2025 received more than 563K views. Here people were not impressed by the dark letters from the self-proclaimed expert.

“If there are so many cars on the destiny, how is it that they continue to beg me to sell them my used car?” Bobby made Birdie early.

“He has no data. We just have to believe a guy who rages in a baseball hat in his car?” Someone else asked.

This is not the first time that Brandon has raised eyebrows over his car advice. In 2024, another videos went viral after he had told the viewers to never make a down payment when purchasing a vehicle what the daily dotfeit has checked and was easy to facilitate, but inadequate. We have also found no direct information that links him to a car dealer network.

We have done the same thing about Brandon's latest claims to provide accurate information for anyone who is considering buying a car in the current market.

Brandon's Take 1: Many with car dealers are overcrowded with unsold cars throughout the country at rates that are no longer seen since the pandemic. This is proof that the market is deteriorating. Brandon says that the average amount of time cars have not been sold is 120 days.

Fact check 1: According to Data from Black Book, via Carand Driver, models of Premier brands such as Lincoln, Volvo and Mercedes-Benz are on average 110 days or more on dealers' parties-what means there is a good chance that there is a good chance of the 120-day claim from Brandon.

Black Book also says that the sale is consistently down versus 2017-19 songs. However, correlation is not necessarily causal connection. Cars can remain unsold for various reasons, from manufacturers who dump large stocks for dealers to consumer behavior.

For example, there may be a mismatch that is a question for some cars in regions where they are not that popular, or consumers may want to wait for newer models to fall, which causes a delay in selling older cars.

Brandon's Take 2: Brandon claims that manufacturers are increasingly offering cars at 0-2% financing, which falls in the falling turnover. Again, he claims that this is no longer since Covid.

Fact check 2: Car Edge does show that some companies, including GM, Jeep and Nissan, offer cars at 0% finance from September 2025. However, these deals seem to come more often for electric vehicles than regular models.

When performing our facts control, we discovered that it generally happens much more often that interest rates would be around 4-6%, although they vary from the lender. This is also not nearly so close to Covid levels, where conditions were also longer – usually stretching to 84 months – while now most seem to about 36 to 60 months.

So, although Brandon is right to a certain extent, his claims seem to be somewhat sensational.

Brandon's Take 3: If you want to know how long a car has been a lot, you can view an aggregated site of a car such as car guroes or car hand. These sites provide information about how long cars have been to the dealer. You can then use this information to negotiate for a better deal.

Fact check 3: Auto -Geagregated sites show estimated estimates, but with a reservation. On Caredge, each mention shows a “Days on Market” number, which describes how long the car has been there. However, there is some confusion about when this number is calculated, whereby a manager explains that it sometimes includes vehicle production and transit time before it has even arrived at the party. This can in particular influence the import models, due to longer transit times.

So feel free to use aggregated cars for cars to get a rough idea of timings, with the understanding that this may not be completely accurate. And as for whether this can be used to use, it depends on the dealer, but is always prepared with as much information as possible to help your business.

As for whether Brandon was right about a wider market crash that was going on, the data is not yet 100% clear. Although it certainly slows down, 2025 was still one of the better years for car sales since 2019.

There are also other factors in the game that Brandon does not treat. For example, Kelley Blue Book points to a delay in EV sales in particular, because early adoption achieves saturation, which could influence the general trends. So although Brandon has the right idea, it is worth remembering that the car market is complex and cannot be reduced to only two or three factors.

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Expert claims dealers are desperate – here is the reality