Steffen Schmidt, the CEO of Medicus Data, a company that offers text-to-speech services to doctors and hospitals in Europe, says that having data in Europe has always been 'a must has been', but his customers have asked more in recent weeks. “Since the beginning of 2025, in addition to data -residence -guarantees, customers have actively asked us to use cloud providers that are native European companies,” says Schmidt, adding that some of his services have been moved to the Exo scale of Nöbauer.
Harry Staight, a spokesperson for AWS, says that it is “not correct” that customers go from AWS to EU alternatives. “Our customers have control over where they store their data and how it is coded, and we make the AWS cloud sovereign-per-design,” says Staight. “AWS services support coding with keys managed by the customer that are not accessible to AWS, which means that customers have full control over who has access to their data.” Staight says that membership of the PCLOB “has no influence on the agreements on sharing EU US data and that the Cloud Act has” extra guarantees for cloud content “. Google and Microsoft refused to comment.
The potential shift of American technology companies is not only linked to cloud providers. Since January 15, visitors to the website of the European alternatives have risen by more than 1,200 percent. The site mentions everything, from music streaming services to DDOS protection tools, says Marko Saric, a co -founder of the European cloud analysis service Plausible. “We can certainly feel that something is going on,” says Saric, and claims that during the first 18 days of March the company “defeated” the net return growth that saw it in January and February. “This is organic growth that cannot be explained by a seasonal or our activities,” he says.
Although there are signs of movement, the impact is probably small – at least for now. Governments and companies use multiple cloud services all over the world – such as authentication measures, hosting, data storage and more and more data centers that offer AI processing – from the Big Three Cloud and Tech Service Providers. Cottlehuber says that for large companies it can take many months, if no longer, to consider what should be moved, the risks, plus actually changing systems. “What happens if you have a hundred Petabytes storage, it takes years to go over the internet,” he says.
