“Over the years I have defended you so much and you are great products, but even I can't stop for you anymore,” she said.
Róbertsdóttir, now a software developer for Icelandic air traffic control company Isavia, started its technical career as a founder of Celadon applications in Iowa. This startup of 2009 developed software for electric vehicles. An old shareholder of Tesla, one of its resolutions, was brought to the vote during the annual shareholders' meeting of Tesla in 2023 and called on the Tesla board to issue a follow -up plan for Musk and other “important people” whose behavior one Risk for the company could create for the company and shareholders.
“When people look at this company,” she said during the meeting, “they see the company as a synonym for his CEO.” (The board ordered to reject the resolution and it was voted properly.)
While some shareholders have already voted on their feet – in January, the Dutch official service fund ABP sold its interest of € 782 million in Tesla, for example – the most still seem to be the help of young coders. Musk's “Pedo Guy” reactions to a British Cave Rescue Diver, successfully defended in a Defamation test of 2019, has not disturbed many shareholders, but it is more difficult to ignore sales call calls.
At the end of January Poland's Sports and Tourism -Minister Sławomir Nitras lobed for a Tesla -Boycot. “There is no reason for a reasonable pole to keep buying Teslas,” he said.
In Germany, where Musk has caused indignation by endorsing an extreme right-wing alternative to political parties for Germany (AFD), as far as a surprise video guest during the launch of the national election campaign last month, have several Companies with Tesla broke with Tesla. Drugstore Chain Rossmann, with 4,700 stores throughout Europe, has replaced Tesla in its electric fleet with other EV -brands, referring to the “incompatibility” of its business values and the ideology of Musk.
German energy company Lichtblick unveiled a decoupling of Tesla on a LinkedIn post. “We draw the plug from Tesla vehicles in our fleet,” said the announcement, with the real estate head of the company, Kevin Lütje, clarifies that “Elon Musk's support to Donald Trump and his recommendation to vote for a right -wing populist and right – Wing Extremist Party … is in no way compatible with the values of Lichtblick. He stated that “climate protection and electromobility are extremely important for us, but in the future we will rely on providers other than Tesla.”
Such boycots benefit the rivals of Tesla. “In recent months we have seen an increase in people who write to us and switch to Polestar,” says Polestar's German CEO Michael Lohscheller Wired. Lohscheller called Musk's approval of AfD 'totally unacceptable'.
There are many reasons for Tesla's declining fortunes in Europe, including an old model setup (GEYS Gothenburg-developed Zeekr 7x SUV has more calling and calling than a model Y) and costs (a model 3 costs € 39,990 in Europe, while much better EVs bite bite In this price)-but Musk's stable descent from real Tony Stark to Maga Power Broker seems to be an important reason for Tesla's current steep fall out of the grace.
The sale of Tesla fell by 13 percent in the entire European Union in 2024, according to data from the industry -body ACEA, and just like in Spain and France, the fall in many important markets is still steeper. According to the German Federal Motor Transport Authority, Tesla registered only 1,277 new cars in Germany in January, a decrease of 59.5 percent on an annual basis.
Tesla was contacted for this piece and did not respond, but there seems to be no light at the end of the tunnel for Tesla sales in Europe. A recent study by the Dutch news output EenVandaag received answers from 432 Tesla district programs. Some “31 percent are considering selling their car or has already done this,” the survey showed. Forty percent of the owners felt embarrassed to have a Tesla. In any case, these are statistics that no car company does not want to own.
