Broadcom has lowered the lowest level in his VMware partner program. With the relocation, the company enables business technology to continue its focus on customers with larger VMware implementations, but it also risks more migrations of VMware users and partners.
Broadcom Ousts Low-Tier VMware partners
In a blog post on Sunday, Broadcom director Brian Mats announced that the Broadcom Advantage Partner program for VMware Resellers, that it became VMware partner program after Broadcom had eliminated the original in January 2024, would now offer three levels instead of four. Broadcom kills the registered layer, leaving the Pinnacle, prime minister and select letters behind.
The reduction is the result of the “strategic direction” of Broadcom and an “extensive partner review” and influences VMware's America, Asia-Pacific and Japan Geography, wrote Mats. Affected partners receive 60 days notice period, Laura Falko, Broadcom's head of Global Partner Programs, Marketing and Experience, told the Register.
Mats wrote that “the majority of the impact of customers and the business momentum comes from partners who are active within the top three layers.”
Similarly, Falko told the register that most deleted partners were “inactive and miss the possibilities to support customers through the developing private cloud trip of VMware.”
Ars asked Broadcom to indicate how many removed partners were inactive and what specific possibilities they missed, but a business representative only focused on us on the blog post of Mats.
The IT group of Canadian Managed Services Provider (MSP) is one of the partners who learned this week that it will no longer be a VMware seller. CTO Dean Colpitts noted that the IT group of members has been VMware partner for more than 19 years and is also a VMware user. Colpitts previously told Ars that the company's VMware activities had been taken since the acquisition of Broadcom and blamed:
The only reason why we were “inactive” is because of their own stupid greed. We and our customers would happily continue, even with a price increase of 10 or 20 percent. 50 percent and more without warning last year after customers had all their FY24 budgets, it was a straw that broke the back of the camel …
We have closed a few deals [VMware] Since the program changing, but nothing as we would have done before Broadcom took over.
Members IT Group will move its customer base to the VM Essentals -virtualization solution from Hewlett Packard Enterprise.
