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Billionaire Ken Griffin just increased his position in this dividend stock by 5.848%. Here's why now could be a good time to buy.

    Ken Griffin is a billionaire hedge fund manager and serves as CEO of Citadel Advisors. According to Citadel's most recent 13F filing, the company purchased 18,736,591 shares of Kenvue (NYSE: KVUE) shares during the second quarter, increasing the position by 5,848%.

    Below I'll explain why now could be a lucrative time to pick up shares of Kenvue. More importantly, I'll assess the full picture of the company and make the case for why this consumer health company could be a great long-term buy for the right investor.

    While you may not know Kenvue by name, I suspect you are well aware of the company's leading health brands. Kenvue is the company behind brands like Aveeno, Listerine, Zyrtec, Tylenol, Motrin, Benadryl, Neosporin, Neutrogena, Nicorette, Band-Aid and many more.

    As flu season approaches, Kenvue may witness a seasonally high demand for over-the-counter allergy and cold treatments.

    A person at a pharmacy.
    Image source: Getty Images.

    Kenvue is a spin-off from Johnson & Johnson and has only been trading as an independent entity for just over a year. Despite the limited trading activity, I think the table below, which outlines Citadel's position in Kenvue over the past year, could shed light on some key themes.

    Category

    Q2 2023

    Q3 2023

    Q4 2023

    Q1 2024

    Q2 2024

    Shares owned

    6.6 million

    2.6 million

    2.4 million

    320,000

    19.1 million

    Data source: Hedge Follow.

    According to public documents, Citadel bought 6.6 million shares of Kenvue around the time of its IPO. But until the second quarter of this year, Griffin and his team had been net sellers of Kenvue stock.

    What could inspire such a huge purchase after several consecutive sales periods?

    For starters, Kenvue stock is down about 15% since its IPO and is currently trading at a price-to-earnings (P/E) ratio that is below the stock's. S&P500. It's possible that Citadel views Kenvue as a mispriced opportunity and thinks the market is overlooking a potential post-flu season rise in its stock price. With that in mind, I wouldn't be surprised if Citadel views Kenvue more as a trading activity and not a long-term conviction position.

    But to be fair, Citadel also bought shares in several other consumer staples or healthcare-related opportunities in the second quarter. For example, the fund has increased positions in Pfizer, UnitedHealth Group, CloroxAnd Human.

    It's entirely possible that Citadel bought Kenvue as a hedge against other opportunities in its diverse portfolio.