After Apple had unveiled artificial intelligence functions for iPhones last year, the shares of the company increased while waiting for the new skills to offer a shock to a musty company. But no flowering has come out in the sale.
On Thursday, the tech giant said that it was sold for $ 69.14 billion in iPhones in the most recent quarter, a decrease of 0.8 percent compared to a year earlier and 3.5 percent under the quarterly sales record that is the beginning of 2022 reported. The sale of apps and services of the company, just like Apple Music and Apple TV+, they helped compensate for the modest performance of his iPhone activities.
Apple's quarterly turnover rose by 4 percent to $ 124.3 billion during the three months that ended in December. The profit rose by 7 percent to $ 36.33 billion and returned from the previous quarter when it paid a fine of millions of dollars to European supervisors.
The results were just short of the expectations of Wall Street analysts for a turnover of $ 124.38 billion but surpassed the projections of $ 35.62 billion in profit. The company said it expected that sales would rise in the current quarter, which ends in March. Shares rose by 3.5 percent on the trade after the hours due to the encouraging sales for the company.
Despite the fact that he heavily promoted his new AI technology, Apple released an iPhone in September without its characteristic sales argument: an AI system called Apple Intelligence. The AI positions became available in the United States about a month later and eventually expanded to other English-speaking countries.
Apple has not yet released Apple Intelligence in China, the second most important market, which weakens the attraction of the iPhone there. The share of the company in the sale of smartphones in China last year 2.4 percentage points fell to 15.5 percent, according to counterpunt research, a market research agency. Apple, which is planning to make his AI offer available in extra languages in April, said that sales in China fell by 11 percent to $ 18.51 billion.
“Markets where we rolled out Apple Intelligence, performed better on an annual basis than markets where we hadn't done that,” said Tim Cook, CEO of Apple, during a phone call with analysts.
In countries where Apple Intelligence is available, some functions have disappointed customers. This month the company said it would disable its AI system for collecting and summarizing news reports because it misunderstands media messages.
“There was so much optimism that they had the golden egg with the iPhone 16, but rapidly ahead to today, and it feels like the rug was pulled out underneath,” said David Wagner, head of Equity at APTUS Capital Advisors, an investment firm in Alabama. “There has been a slower AI recording.”
In addition to trying to revitalize his iPhone company, Apple confronts the possibility of new supply chain headache. President Trump has threatened to impose extra rates on goods from China, where Apple makes a majority of his iPhones, and on products sent from countries, including Vietnam, where Apple had moved part of his production during the first Trump – administration. Any taxes would be cut in the profit of Apple or force them to increase the prices.
Mr. Over the years, Cook has a personal relationship with Mr. Trump built up. He donated $ 1 million to the inauguration fund of Mr. Trump and sat behind Mr Trump on the inauguration alongside other technical leaders, including Mark Zuckerberg and Jeff Bezos.
When asked during a call with analysts about what the new administration could mean for the company, Mr. Cook said: “We keep an eye on the situation and have nothing to add anymore.”
Services, which includes the sale of apps, Apple TV+ and Apple Pay, remain the strongest performing segment of Apple's activities. The company takes part of the income from more than a billion subscriptions that are sold in iPhones and iPads. Sales of services in the quarter increased by 14 percent to $ 26.34 billion.
A large percentage of the turnover of services comes from Google, which pays the search engine on Apple devices. Last year, a federal court ruled that Google is a monopolist for paying those fees, and the Ministry of Justice asked the court to remedy that by force it to stop. Apple, who wants to retain the $ 20 billion that collects it annually from Google, tried to intervene in the case, but was refused.
Apple reported that the sale increased for two of its other important products, the iPad and Mac, but fell for wearables such as the Apple Watch and AirPods. The total product income of the company rose by 1.6 percent to $ 97.96 billion.
