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After successes such as severance payments and the studio, Apple TV+ receives a price increase

    To confront all that, streamers have to turn all the buttons they can to balance the costs with income to satisfy the market. Some have turned to advertisements as an extra source of income, fight others when sharing passwords or offer different subscription strokes. But almost all of them have increased subscription prices, because the previous price caused a short -term growth loss.

    Apple TV+ has no advertisements in any plan and it has not broken its offer in several layers. (For example, some other streaming services charge more for 4K content.) That is why the monthly costs are the only button that can change to confront this reality and to give new costs to consumers.

    Despite all this, it is still very possible that even with successes like Ted LassoThe studioAnd DismissalApple TV+ loses a number of money every year. When they report to investors every quarter, bundles Apple TV+ in a larger category “services” with Apple Music, the App Store, iCloud, AppleCare and more, making it difficult for outsiders to estimate how good Apple TV+ does specifically.

    Certainly, the shows are crucial well received. Both Dismissal And The studio In particular, the streaming service has received positive attention. But the landscape is cruel for a relatively new entry such as Apple, so expect that Apple's approach will continue to evolve.