Model Bella Hadid literally got dressed during Paris Fashion Week – she closed the show of the Parisian ready-to-wear brand Coperni by having a white evening dress sprayed on her.
She walked on stage Friday night, covering her breasts with one hand and wearing nothing but a thong while a team of technicians sprayed a self-curing substance from a can onto her naked body.
After they made the dress for her, she stepped off the runway and showed off her new tailored outfit.
The seemingly made-for-social media moment is already going viral on TikTok, where users have pointed out the similarities between it and the iconic Alexander McQueen fashion show in the spring of 1999. In the latter, model Shalom Harlow twirled around as two robots turned yellow and black. sprayed on her white dress.
Hadid’s closing look is made from Fabrican, a sprayable substance that cures into clothing. The technology is not new; the company that makes Fabrican was founded earlier in 2003: According to the company’s website, founder Manel Torres envisioned a material that would magically fit around the body like a second skin and still look like clothing. After years of research and experiments that culminated in the realization of a sprayable substance from an aerosol, Fabrican was born.”
Read more at The Daily Beast.
Get Daily Beast’s biggest scoops and scandals straight to your inbox. Sign up now.
Stay informed and get unlimited access to Daily Beast’s unparalleled reporting. Subscribe now.
