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How influencers hype crypto, without revealing their financial ties

    Some of the projects Mr. Armstrong promoted were small-scale, experimental crypto ventures that eventually ran into problems. In those cases, he said, he also considered himself a victim.

    “They are chasing the budding crypto influencer who has just become popular and trying to figure out what to do and what not to do,” he said. “It’s hard to go from 12,000 followers to a million in one year and make the right decisions.”

    Mr. Paul rose to fame as a video blogger and occasional actor; YouTube once reprimanded him for publishing images of a corpse he found in a Japanese forest. Over the years, he has turned his internet fame into an eclectic array of entrepreneurial activities, including a range of energy drinks.

    Mr. Paul became interested in crypto last year when the market for NFTs started to boom. In a recent interview, he acknowledged that he was still learning how to navigate the crypto market, even as he tried to capitalize on the technology. “I’m a person with extreme ideas, not really an achiever,” he said.

    Mr. Paul was involved in part of the initial brainstorming for the Dink Doink project. But the venture was eventually led by one of his roommates, Jake Broido, who gave Mr. Paul 2.5 percent of the tokens initially issued.

    In a tweet last June, Mr. Paul called it one of the “stupidest, most ridiculous” cryptocurrencies he’d come across, circulating a video of a cartoon character singing sexually explicit lyrics. “That’s why I’m all in,” he added. He also appeared in a shaky camera video on Telegram praising Dink Doink as possibly his favorite crypto investment.

    The campaign was a flop and Paul was pilloried by YouTube critics. The price of Dink Doink fluctuated well below a cent, before falling in value even further in the summer. Mr. Paul said he never sold his tokens or benefited from the project. But he said he regretted promoting the currency without disclosing his financial interest. “I definitely didn’t act as responsibly as I should have,” he said.