Walmart, Shein, Target and other major brands that say that Trump's rates encourage them to increase prices

• Trump's rates have led some companies to announce that they intend to increase prices.

• Even before his so -called 'Liberation Day', companies warned that they would pass on costs to Shoppers.

• BI keeps companies that said they would increase prices because of rates.

Prices are expected to increase this year because many companies are plans to increase them in response to the series of rates of President Donald Trump.

While for many reasons, companies increase the prices, the fault of the price increases of the rates long before the so -called “Liberation Day” of Trump on April 2 to April 2, in which he announced a basic line rate of 10% at the import of most countries, except Canada and Mexico, and a large number of “Taalico.

The situation is fluent. For example, China is now confronted with rates of 30%, a decrease of 145%, after concluding a trade agreement with the US that does not restore the minimis exemption. Cars are a different area of ​​attention after Trump has announced a rate of 25% for all imports of cars in the US, although he has since exempt from the import of cars and car parts from Mexico and Canada.

“April 2, 2025, will be remembered forever when the day that American industry was reborn, the day that America's fate was recovered, and the day we started to make America rich again,” Trump said during his comments.

Some economists have said that Trump's rates – and the uncertainty with his general trade policy – can lead to companies increasing prices for the goods they produce. Many companies have already indicated that price increases are coming.

At the end of 2024, some companies began to warn that they would consider increasing the prices for consumers if Trump implemented his broad tariff proposals. Although it is still possible that they can absorb some of the costs of the rates, here are the companies that have warned about price increases in recent months.

The two Chinese retailers published almost identical notifications on 16 April, both reading: “Due to recent changes in the worldwide trade rules and rates, our operating costs have risen.”

“To continue to offer the products you like to offer without compromising quality, we will make price adjustments from 25 April 2025,” said Shein's statement.

Shein, a fast-fashion retailer, and Temu, a marketplace for everything, from home goods to electronics, their American customers promised eight last days of Low-Price shopping.

In addition to walking rates for Chinese import, Trump also has the the minimis trade in the law That left small packages less than $ 800 to go tax -free in the US. Shein and Temu were large beneficiaries of this Maas in the law.

Bloomberg reported that the automaker intends to increase prices for new gas and electric cars from May, unless Trump gives the industry some lighting of rates.

Ford, in a memo for dealers viewed by Bloomberg, said that the company anticipates “the need to adjust vehicle price adjustments in the future, which is expected to happen with the production of May.” Prices will not change for vehicles in the inventory now.

On April 14, Trump told reporters that he considered a temporary tariff exemption for cars to give manufacturers more time to move production to the US – but no general exemption has yet been set.

On 3 April, Conagra Brands CEO Sean Connolly said that the food company may have to increase the prices to compensate the rates for ingredients such as cocoa, olive oil, palm oil and a kind of steel that is used for its canned products.

Conagra said Conagra, who makes products such as Hunt's Ketchup and Chef Boyardee, imports Tinplaatsaal for his canned food and tomatoes from Mexico.

It was too early to tell how big price increases on the company's food products would be, he added. During a profit call of 3 April, he emphasized that the trade situation remains “volatile” and changes every hour.

According to a memo that was first reported by Automotive News, Volkswagen said it would place an import costs for vehicles made outside the US in response to the 25% Trump rate on the entry of cars.

Kjell Gruner, the Chief Executive Officer of Noord -America of Volkswagen, recently said that the car manufacturer would keep prices stable until the end of May, but that they could rise in June.

Best Buy CEO Corie Barry said during the company's profit call that Trump's tariff plans will probably increase prices.

“Trade is crucial for our affairs and industry. The consumer's electronic supply chain is very worldwide, technical and complex,” said Barry. “We expect our suppliers to pass on a number of tariff costs to retailers throughout our range, making the price increases for American consumers very likely.”

Target CEO Brian Cornell told CNBC in an interview in March that Trump's 25% rate plan for goods from Mexico and Canada would probably lead to price increases for products.

“Those are categories where we try to protect prices, but the consumer will probably see the price increases in the next few days,” Cornell said.

Donald Allan, the CEO of the Stanley Black & Decker production company, said during a profit call in February: “Our approach to each rate scenario will be to compensate for the effects with a mix of Supply Chain and price actions, which can leave the formalization of rates with two to three months.”

Allan had previously told analysts in a profit from October that the company had evaluated “different scenarios” to plan new rates under Trump.

“And clearly, getting out of the gate, there would be price increases in connection with rates that we bring to the market,” said Allan, adding that “there is usually a kind of delay given the processes that our customers have around the implementation of the price.”

On May 15, Walmart leaders said that the price increases would probably grab even higher, so that Trump blamed Trump's current trade war.

“Even at the reduced levels, the higher rates will result in higher prices,” said CEO Doug McMillon during the company's profit call.

The American sale was encouraged by shoppers who wanted to defeat rate-related price increases despite strong results from the first quarter, said the financial officer of Walmart, John David Rainey, that the extra costs are too great for the company to absorb it without passing on part of the consumer's burden.

“We are wired for daily low prices, but the size of these increases is more than any retailer can absorb,” he said.

Tim Boyle, the CEO of Columbia Sportswear, told analysts at a profit from October that the company “was very worried about imposing rates.” He said that although he considered Columbia skilled in managing rates, “trade wars are not good and not easy to win.”

Boyle also told the Washington Post in October that the company was “set up to increase prices.”

“It is very, very difficult to keep products affordable for Americans,” he said. He later said in an interview in February with CNBC that “we need something for what will happen” before we make price changes.

Philip Daniele, the CEO of the Auto-Parts Company Autozone, told analysts on a profit call in September that the rate policy was Ebed and flowed over the years “, and if Trump implemented more rates”, we will pass on those tariff costs to the consumer. “

“We generally raise prices about that,” said Daniele, adding that prices would gradually settle over time. “So that is historically what we did,” he said.

It is expected that a rate of 25% on the entry of cars is expected to increase production costs by $ 4,000 to $ 12,000.

P&G, the company for consumer goods behind brands such as Tide and Charmin, looks at increasing prices for new and existing products.

CEO Jon Moeller told CNBC that price increases are “probably”.

“We will have to draw every lever that we have in our arsenal to reduce the impact of rates within our cost structure and P&L,” said CFO of P&G, Andre Schulten, on a call with reporters.

The company evaluates “exactly what the right plan is per brand, per market, which combination of prices, over what period,” added Schulten.

The Italian luxury car manufacturer Ferrari said in March that it would increase prices by a maximum of 10% on certain models that were imported into the US from 2 April.

The change was made “based on the provisional information currently available about the introduction of import rates on EU cars in the US,” the company said.

Eric du Halgouët, executive vice -president of finance at the company, analysts told during a call in April that Hermès, the luxury retailer who is known for his iconic Birkin -Handbags, had not yet been struck by the rates, but said the company would increase prices in May.

“The price increase that we are going to implement is only for the US. Since it is aimed at compensating the increase in rates, that only applies to the American market,” said Du Halgouët during the call.

Although Nintendo's long -awaited Switch 2 console will not see a price increase on rates, Nintendo said that accessories for the Switch 2 “will experience price adjustments of those announced on 2 April due to changes in the market conditions.”

“Other adjustments to the price of each Nintendo product are also possible in the future, depending on the market conditions,” the company added to the announcement.

The company also delayed the conditions for the Switch 2 in the aftermath of the rates.

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