Story: Apple shares have performed more than 6% after a report said that the company is considering increasing the prices of the autumn's line -up.
“Apple, even more than its competitors, even more than most companies, has a great deal of ability to pass on those price increases to consumers,” said Morris, “[and] To do this almost immediately. “
Some consumers, Morris noticed, even considered it a 'honorary sign' to pay more for an iPhone, giving the tech giant 'much more lasting power' than his competitors.
