Sonos can also use time to restore lessons and distilling from the most recent attempt to introduce a new device category. Probably because of the app disrupidence that is linked to the cans, the ACE did not meet sales expectations, according to a report from the February report that quotes anonymous sources. If Sonos should learn something from the AAS, it is that breaking in a new field, patience and incredible attention to detail, including how long and incoming customers want to use their equipment.
Of course, the financial recoil of the app debacle can be more directly behind why Sonos does not walk a streaming box. Moreover, Sonos saw countless executive changes after the app's fiasco, including the departure of the CEO that illuminates the streaming box, Patrick Spence, green. New managerial leaders, including a new Chief Product Officer and Chief Marketing Officer, can also have different views on the value of Sonos to also enter the streaming market.
The Sonos spokesperson did not answer Ars 'questions about Sonos' reported plans to cancel the streaming box and whether the decision is related to the app -of the company.
Sonos may have avoided a bullet
In the end it did not sound like the Sonos streaming box had the greatest potential to disrupt other TV streaming platforms that were already located in people's houses. It is possible that Sonos had other products that were not leaked. But the company should come up with a unique and useful function to control and compete with Apple's TV 4K-Settopbox.
Even if Sonos has come up with a murderous function or app for his streaming box, people now have much less chance of gambling on a new product from the company than before the 2024 app. Sonos has to prove that it can handle the basic principles before trying technologists for new streaming hardware.
The streaming ambitions from Sonos may be only off the table “for now”, the new CEO Tom Conrad said to employees today, according to De Verge. But it is probably the best that Sonos focuses his attention elsewhere for a while.
