Target is confronted with a 40-day consumer boycott from Wednesday about the shift of the company of Diversity, Equity and Inclusion (dei) policy.
“We ask people to knock off Target because they have become their backs on our community,” said Jamal Bryant, a prominent Megachurch pastor in Atlanta who started the boycott, in an interview with CNN.
The boycott, which starts during the start of Lent, comes more than a month after Target has applied his Dei programs in his Dei programs and in a difficult period for the company, because it is confronted with an attack of rates in the middle of a challenging economy.
On January 24, days in the presidency of Donald Trump, Target announced that it eliminated the recruitment goals for minority staff, termination of an executive committee aimed at racial justice and makes other changes to its diversity initiatives. Target said it had a new strategy called “belonging to the Bullseye”, which introduced it for the first time last year, and the company remained dedicated to “creating a feeling of hearing for our team, guests and communities.” Target also emphasized the need to “stay in step with the developing external landscape.”
Target is one of the dozens of Fortune 500 companies that have returned to Dei in response to conservative court decisions, pressure from activists and right-wing legal groups, and, more recently, the threats of the Trump government to investigate what it is characterized as “illegal dei”, including potential criminal cases against companies. Companies are caught between the pursuit of efforts to increase diversity and to prevent a conservative legal action.
But no company has had to deal with a fierce return by Dei supporters as a target. Customers have protested online against the decision and Anne and Lucy Dayton, the daughters of one of the co-founders of Target, called the actions of the company 'a betrayal'.
Target is busy, among other things, than companies such as Walmart, John Deere or Tractor Supply, because Target continued in his dei efforts and has a more progressive basis of customers than those competitors.
Target was a leading advocate for dei programs in the business world in the years after George Floyd was murdered by the police in the home of the company in the home of the company in 2020. Target also raised a public reputation for years as a progressive employer in the field of LGBTQ issues.
“Black people spend more than $ 12 million dollars a day, and so we would expect some loyalty, some decency and some comrade,” Bryant said.
Melissa Butler, the CEO of the Lip Bar, one of the biggest makeup companies in the Black in Doel that was worn in TIKTOK, said she was disappointed about the Dei-Pullback from Target. But she is worried that the boycott could harm black companies.
