Shaquille O'Neal Not only sign checks – he signs up for investments that match his values, a lesson he credits Jeff Bezos. The four-fold NBA champion and business Mogul says that his financial success shot up after he started using the approach of the Amazon founder of investments.
O'Neal In 2019 The Wall Street Journal told: “I heard Jeff Bezos say once [that] He makes his investments based on whether it will change people's lives. Once I started doing that strategy, I think I probably quadrupled what I am worth. “
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For O'Neal, this philosophy goes further than just writing checks to the most popular startups. If he does not personally believe in a company, it doesn't matter how big the figures look like – he won't touch it. “When I do business, it's not about the money,” he said.
O'Neal's approach has led to some impressive victories. He was an early investor in Google and has since built up a diverse portfolio, with deployment in Apple, Car Washes and Las Vegas night clubs. But his investment in Home Security Company Ring is one of his greatest success stories.
He discovered the company while looking for an affordable security solution for his own home. After he tried it, he was convinced – and instead of just buying the product, he decided to invest. That bet was bearing fruit when Amazon took over for $ 1 billion for $ 1 billion in 2018.
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Not every investment sticks. At one point O'Neal owned the Pretzel franchises of the aunt Anne, but he eventually sold them after he realized that they are not in accordance with his values. “I had to ask myself: I really believe in this? The answer was no, so I let them go,” he explained.
On the other hand, Krispy Kreme remains one of his favorite investments – especially since he has been obsessed with the brand since the university. “Krispy Kreme is a fantastic donut. I was presented at the university and have been in love with it since then,” he told the diary.
