Commercials are still too loud, say “thousands” recent FCC complaints

Streaming advertisements can also be muzzled

As you may have noticed – either by the text of this article or your own ears – the calm act does not apply to streaming services. And because the Calm Act has no influence on the commercials viewed on the internet, online services have to provide access to temporary employment channels, such as YouTube TV and Sling, the rules cannot be followed. This is despite such services that distribute the same content as linear TV providers.

For years this was logical. The majority of the TV viewing took place via broadcast, cable or satellite access. Furthermore, services such as Netflix and Amazon Prime Video were considered safe ports of constant advertisements. But nowadays streaming services are more popular than ever and have grown into advertisements that have become crucial for the business models of most platforms. Furthermore, many streaming services are broadcast more live events. These events, such as sports games, show commercials to all subscribers, even those with a so -called “advertising -free” subscription.

Separately of the complaints of the CALM ACT violation, the FCC noted this month that other recent complaints that it has seen “growing concern about the loudness of commercials on streaming services and other online platforms” illustrate. If the FCC decides to apply CALM ACT rules to the web, it should create new methods to guarantee compliance, it said.

The FCC did not indicate what is behind the peak in the commercial complaints of the consumer. Perhaps with decreasing public, traditional TV providers thought that it would be less likely that everyone will notice and formally complain about Ozempian advertisements that shout against them. Twelve years have passed since the rules have been in force, so it is also possible that organizations have the lack of compliance with compliance or decreasing resources.

With Americans who spend the same quantities of time – no longer – watch TV online versus via broadcast, cable and satellite, the Calm Act should take on the internet to maximize effectiveness. The streaming industry, however, is young and works differently than linear TV distribution, with new regulation challenges.