Apple was somewhat short of the expectations of investors when today it reported the profit of the first quarter. Although sales in general increased by 4 percent, the iPhone showed signs of weakness and the turnover on the Chinese market fell by just over 11 percent.
CEO Tim Cook told CNBC that the iPhone performed better in countries where Apple Intelligence was available, such as the US – which suggests that the slip was partial because Chinese consumers do not see enough reason to buy new phones without Apple Intelligence. (He also said: “Half of the decline is due to a change in channel inventory.”) The iPhone sales were slipped in the same quarter in China last year; This was the first full quarter in which the iPhone 16 was available.
In any case, Cook said that the company is planning to roll out Apple Intelligence in extra languages, including Mandarin, this spring.
Apple's wearables category also fell slightly, but only by 2 percent.
Despite the trends that investors delivered, Apple reported $ 36.33 billion in net sales for the first quarter. That is 7.1 percent more than last year's Q1. This was powered by the Mac, the iPad and Services (which includes everything, from Apple Music to iCloud) – who all saw small increase in sale. Services rose by 14 percent and continued a strong series for that company, while the Mac and the iPad both jumped up 15 percent.
The increase in Mac and iPad sales was probably helped by various new Mac models and a new iPad Mini -Starting Shipping in October.
Cook shared some other interesting songs in the profit call with investors and the press: the company has an active basis of 2.35 billion devices and it has more than 1 billion active subscriptions.
