McDonald's plans to offer consumers savings in the form of 'McValue' deals by 2025, the fast-food giant announced on Friday.
It's part of an effort to get consumers to munch on burgers as some Americans lose their taste for fast food amid rising prices, even at what are usually reliably cheap dining alternatives.
The McValue platform will be available in restaurants nationwide starting Jan. 7, the company said.
It will include McDonald's $5 meal dealthat the company launched in June. That offering includes a McDouble burger or McChicken sandwich, four chicken McNuggets, a small order of fries and a small soft drink.
In addition, the new McValue platform will introduce exclusive offers via the mobile app, as well as local food and beverage offers. A buy new, add one for $1 is also part of the offer. It applies to popular breakfast, lunch and dinner items such as breakfast sandwiches, nuggets and burgers. When customers purchase one full-price item from the McValue menu, they can add an additional item for just $1.
“When it comes to value, we know there is no one-size-fits-all. We have worked closely with our franchisees to create a new platform that allows our customers to define value on their own terms,” says Joe Erlinger, president of McDonald's USA, said in a statement. “From deals on their personal favorite order to universal favorites like the $5 Meal Deal, we're excited to give fans more ways to save every time they visit one of our restaurants.”
McDonald's CEO Chris Kempczinski acknowledged last month on the company's third-quarter earnings call that the restaurant's “value leadership gap” has narrowed and that the company has focused on improving its value offering. Company executives at the time pointed to plans to introduce the McValue platform in early 2025.
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