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NBC is paying $110 million to make an NFL playoff game exclusive to Peacock

    San Francisco 49ers new star quarterback Brock Purdy celebrates during an amazing 35-7 win over the Tom Brady-led Buccaneers.
    Enlarge / San Francisco 49ers new star quarterback Brock Purdy celebrates during an amazing 35-7 win over the Tom Brady-led Buccaneers.

    Getty Images/Thearon W. Henderson

    As the NFL slowly embraces streaming, football addicts are quickly growing tired of subscriptions. As The Wall Street Journal reports, NBCUniversal’s $5-a-month Peacock streaming service is the latest service to dish out some of the upcoming NFL season. Peacock is getting an exclusive NFL playoff game that won’t be available anywhere other than through the online service.

    Sources from The Wall Street Journal say NBCUniversal paid $110 million for the rights to broadcast one of the coveted 13 NFL playoff games. The service’s exclusive game will be in the prime time slot on Saturday, January 13, making it one of the Round 1 “Wild Card” matchups. Of course, we don’t know which teams are playing yet, but in the local markets of the two teams, the playoff game will be simulcast on the local NBC affiliate. Only national viewers will have to deal with Peacock.

    NBC has been trying to make Peacock a sports destination, recently saying it will be the “primary platform” for the 2024 Olympics.

    To catch every NFL game, you now need the local channels: CBS and FOX for Sunday national games and NBC for Sunday Night Football. On cable TV, you have ESPN’s Monday Night Football, with the occasional Monday game spilling over to parent company Disney’s national network, ABC. Four international games and a Christmas Eve game are on NFL Network. Thursday Night Football is now on Amazon Prime, as is the new Black Friday game on November 24. The October 1 Jaguars/Falcons London game is an ESPN+ exclusive, and anything not on those services will be on YouTube TV’s NFL Sunday Ticket.