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Spectators of a Sunday game between the Los Angeles Chargers and the Los Angeles Rams witnessed a creepy promotional stunt for James Wan’s upcoming horror movie “M3GAN.”
Models showed up at SoFi Stadium in Inglewood, California dressed as the titular robot companion M3GAN, which stands for Model 3 Generative Android. During the game’s halftime show, they performed a choreographed dance routine.
Highlights of the eye-catching marketing campaign were then posted to the film’s official Twitter account. The most popular video has already been viewed more than 160,000 times.
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“M3GAN”, a movie about an artificially intelligent doll who becomes self-aware, starring Allison Williams, Violet McGraw, Ronny Chieng and Brian Jordan Alvarez.
Gemma, a brilliant roboticist at a toy company, uses artificial intelligence to develop M3GAN (short for Model 3 Generative Android), a lifelike doll programmed to be a child’s greatest companion and a parent’s greatest ally. according to the movie. short content states.
“After unexpectedly gaining custody of her newly orphaned niece, Cady, when the child’s parents die in a car accident, Gemma enlists the help of the M3GAN prototype, a decision that has horrific consequences when the doll becomes self-conscious and overprotective of Cady, causing her to kill and harm anyone who gets in her way,” the synopsis continues.
Chieng, briefly seen in the film’s second official trailer being chased by the lifelike doll, plays the role of David, the CEO of the company that created her.
Wan, who produced and co-wrote “M3GAN”, Collider said that the idea for the film came to his production company Atomic Monster before the onset of the COVID-19 pandemic.
“One of the things we like to do at Atomic Monster, just at the end of the week, hang out, get together, just kind of chill on Fridays, have a drink and some food, and we loved just performing over movies. And that’s how the concept for ‘M3GAN’ actually came about,” he said.
“Somehow the subject landed on the evil doll subgenre, the evil doll subgenre, and I said it’s funny, because I’m known as the creepy puppet man, the killer puppet man, but I actually still have never made a killer puppet movie,” he added. “And so we said, ‘Let’s do it. Let’s make one that’s a really great puppet movie.’ And that’s how it came about.”
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